The watchdog feels that the claims are not real.
During the said period, the Consumer Complaints Council of ASCI found 15 advertisers, including Reliance Communications and Idea Cellular, fast moving consumer goods player Dabur and Elder Pharma and coaching centre Career Launcher, violating the council's code.
The Advertising Standards Council of India (ASCI) has rapped the fast moving consumer goods majors Hindustan Unilever and Paras Pharma for their objectionable deodorant commercials, and asked them to pull them off air.
Newly formed CCPA will now regulate false and misleading advertising and also take action to punish offenders, whether through fines, discontinuance, alteration of the ad, or even jail. ASCI as a voluntary, self-regulatory body, had no legal powers to enforce its actions.
ASCI and Ayush ministry get down to monitoring print and television ads of ayurvedic, unani, homeopathic and yoga and naturopathy practitioners.
Education, healthcare and personal care are the most violative categories of ads, according to the annual complaints report of India's advertising regulator for the last financial year. The Advertising Standards Council of India (ASCI) on Tuesday released its annual complaints report for April 2021-March 2022, taking into account print, television and digital media as it processed 5,532 ads - a sharp rise of 62 per cent from 2020-21. It processed 7,631 complaints - an increase of 25 per cent from last year. Of these, 75 per cent were taken up suo motu by the regulatory body's own artificial intelligence-based tracking system.
While the move has been welcomed by the ad industry as well as consumer activists, many still complain that advertisers do not take ASCI rulings seriously, and instead choose to move court to seek relief or press charges against a rival for an offending ad.
No more a paper tiger, the Advertising Standards Council of India will partner the Department of Consumer Affairs to enforce better compliance.
Showing the power social media influencers hold in the advertising industry today, the Advertising Standards Council of India (ASCI) on Thursday said 70 per cent of Indians are likely to buy a product they endorse. In its "Influencer Trust Report," based on a survey of 820 respondents above 18, ASCI said that 79 per cent of respondents trust social media influencers. Out of these, thirty per cent trust the influencers "completely".
Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.
The move follows an arrangement with the dept of consumer affairs.
The advertisement is unnecessarily misleading the consumer and also derogatory and denigrating to the oil industry, SEA said
Advertising industry watchdog ASCI upheld complaints against 82 campaigns in June for misleading ads, including those of Flipkart, Uber, Snapdeal, Vodafone.
The government on Friday came out with new guidelines to prevent misleading advertisements, including those targeting children and making free claims to woo consumers.
The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands
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